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Guides.

Plain answers for founders marketing an app on TikTok, Instagram and YouTube Shorts, with no audience and no ad budget.

Short-form video
How to market your app on TikTok, Instagram and YouTube Shorts
A plain guide for indie app and SaaS founders with no audience and no ad budget: which formats work, where to start, how often to post, and how to tell what is working.
Getting started
What to post for your app with no audience and no footage
You do not need followers or a camera to start posting for your app. Three kinds of post that need neither, what to write about, and a simple week to begin with.
Slideshows
How to make a TikTok slideshow for your app
A plain guide to TikTok slideshows for app founders: the story a slideshow tells, the first slide, which pictures to use, the words on each slide, and where else to post it.
Demo videos
How to turn your App Store preview into a TikTok demo
Your App Store preview video is already a recording of your app. How to give it an opening that stops the scroll, cut it to one moment, and post it to TikTok, Reels and Shorts.
Writing
How to write the opening line of a TikTok for your app
The first line decides whether anyone watches the rest. How to write one for an app post: name what the viewer feels, keep your app out of it, and test it before you post.
Platforms
TikTok vs Instagram Reels vs YouTube Shorts for app founders
Which short-form platform should an app founder post to? What TikTok, Instagram and YouTube Shorts each take, how they differ, and how to find out which one suits your app.
AI labels
Do you have to label AI content on TikTok, Instagram and YouTube?
What TikTok, Instagram and YouTube each require you to label as AI-made, what is exempt, how to add the label, whether it affects reach, and what that means for posts about your app.
AI assistants
How to make and post TikToks from ChatGPT or Claude
ChatGPT and Claude cannot post to TikTok by themselves. How to connect them to a tool that can, what an assistant can then do for you, and what to keep for yourself.
Alternatives
The best Fastlane alternatives for app and SaaS founders
Looking at Fastlane and want to see what else is out there? The tools app and SaaS founders compare it with, what each one is for, and who each suits best.

Keep building. We’ll market it.

Or skip the reading: start free and see what it proposes for your app.