YouTube Shorts engagement rate calculator
Questions.
How is the engagement rate worked out?
The Short’s likes and comments are added together, divided by its views, and shown as a percentage. It says what share of the Short’s views led to a like or a comment.
Why only likes and comments?
They are the two counts YouTube can show anyone under a Short, unless the channel hides its likes or turns comments off. Dislikes, shares and new subscribers stay out, because only the channel can see them, in YouTube Studio. Keeping to what anyone can read means two channels’ Shorts are worked out the same way.
Why views and not subscribers?
Shorts are shown in the Shorts feed, mostly to people who don’t subscribe to the channel. Subscribers say little about who saw a given Short; views count everyone it reached.
Why can a Short read lower than the same video on TikTok?
This page counts two kinds of engagement where the TikTok one counts four, so the same video can read lower here. Compare Shorts with Shorts.
Is a higher rate better?
Only next to the same channel’s other Shorts. On its own a rate says little. Line a new Short up with the channel’s recent ones and see which ones people answered.