TikTok engagement rate calculator
Questions.
How is the engagement rate worked out?
The post’s likes, comments, shares and saves are added together, divided by its views, and shown as a percentage. It says what share of the post’s views led to a like, a comment, a share or a save.
What counts as engagement on TikTok?
The four counts TikTok shows beside every post: likes, comments, shares and saves. Watch time, profile visits and new followers stay out, because only the account that posted can see them, in its own analytics.
Why divide by views and not followers?
Most of a TikTok post’s views come from the For You feed, from people who don’t follow the account. Followers say little about who saw a given post; views count everyone it reached.
Is a higher rate better?
Only next to the same account’s other posts. On its own a rate says little. Work out the rate for a new post and for its neighbours on the profile, and see which ones people acted on.
Can I type the short counts TikTok shows?
Yes. Type a count in full, with or without commas, or as TikTok shortens it, with a K for thousands or an M for millions. A field that can’t be read counts as empty.