Instagram engagement rate calculator

The post’s likes, comments, shares and saves are added together, divided by the account’s followers, and shown as a percentage. It says how much of the account’s following did something about the post.

On Instagram an account is usually judged against its own following, and followers is the account-level number anyone can read on a profile. On TikTok most views come from people who don’t follow the account, so there the rate is worked out from views.

Likes, comments, shares and saves. Likes and comments show under a post; shares and saves show there or in the account’s insights. Leave empty what you can’t see, and it counts as nothing.

For your own account, yes: insights show each post’s reach, the people who saw it, and that makes a fair second look. Type reach where followers go. For someone else’s account, followers is what you can see.

Only next to the same account’s other posts. On its own a rate says little. Compare a post with the ones around it on the same profile.