How to market a social or dating app on TikTok
Social and dating apps tend to work on TikTok when the post names a loneliness or a frustration with the apps people already use: endless swiping, friends drifting away, a group chat that died. Open on that feeling, then introduce your app as the different way. Several of the posts that worked here are founders telling, in their own voice, why they built it.
What works for social and dating apps
Wishes and founder stories. 'Sometimes I wish there was an app where...' and 'I made this because...' both stop viewers, because they speak to a want the viewer already has. A founder on camera reads as a person, not an ad.
Comparisons to apps everyone knows - 'like this one, but for that' - explain a new social app in a single line.
Opening lines to start from
- Sometimes I wish there was an app where I could [the thing your app does].
- [Keeping in touch the usual way] wasn't enough, so I made this.
- If you're tired of [what people hate about the apps they use], this is your new favourite app.
- Wait, someone made [a familiar app] but for [your app's twist]?
A simple week
Monday, a wall of text with the loneliness or frustration your user feels. Wednesday, a founder video on why you built it. Friday, a demo of the moment your app feels different.
Where Topped fits
You can do all of this with your phone and each platform's own editor. Topped does the making for you: our team hand-picks real posts that already worked, Topped proposes your version as a slideshow, a wall of text or a demo video, and when a For You draft is built on one of those posts, the card shows it and the number it got. You approve a post and it publishes to your own accounts - videos to TikTok, Instagram and YouTube Shorts, slideshows to TikTok and Instagram. There is a free plan with no card.
See it on your own app. Free to start, no card.
Start free
