How to market a reading app on TikTok
Reading apps tend to work on TikTok inside the book community's own language: switching from the app everyone outgrew, finding a way to read more for less, an app made by and for people who talk about books online. Open on a reader's moment - the book you can't put down, the money spent on books - then show your app as the reader's discovery.
What works for reading apps
The switch. Posts about leaving an old, familiar app for a newer one that suits how people read now stop readers who have felt the same. Saving money on books and reading more in less time are reliable angles too.
Speak as a reader, not a company. The book community notices a brand voice at once.
Opening lines to start from
- Thanks, I finally deleted [the old app] for [your app's angle].
- Y'all were not kidding when you said they made [your app's idea].
- I found a reading app that doubles as [your app's second job].
- Me when I realized I could [read more or spend less] instead of [the old way].
A simple week
Monday, a wall of text about a reader's habit or frustration. Wednesday, a slideshow of the old app against yours. Friday, a demo of the one feature readers ask about most.
Where Topped fits
You can do all of this with your phone and each platform's own editor. Topped does the making for you: our team hand-picks real posts that already worked, Topped proposes your version as a slideshow, a wall of text or a demo video, and when a For You draft is built on one of those posts, the card shows it and the number it got. You approve a post and it publishes to your own accounts - videos to TikTok, Instagram and YouTube Shorts, slideshows to TikTok and Instagram. There is a free plan with no card.
See it on your own app. Free to start, no card.
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