How to market a music app on TikTok
Music apps tend to work on TikTok when the post sounds like a friend passing on a find: an app that combines two things people already love, a cheaper way to listen, a way to see what friends are playing. Open on the excitement or the frustration with the app everyone uses, then let the music and your app's screen do the rest.
What works for music apps
The 'wait, this exists?' combination. Posts describing an app as two familiar apps put together explain it in one line and stop people who use both. Frustration with paying for the big apps is a strong angle as well.
Let the sound carry the post. A music app post with a great track behind it shows the product without a word.
Opening lines to start from
- Wait, someone made an app that's basically [familiar app] and [familiar app] combined?
- This is why y'all need [your app]: [the money or hassle it saves].
- This song made me realize [your app] is better than [the app everyone uses].
- Made a playlist on [your app] so [a funny reason].
A simple week
Monday, a funny wall of text about listening habits. Wednesday, a reaction video about the combination your app offers. Friday, a demo with a great track that shows the feature people share.
Where Topped fits
You can do all of this with your phone and each platform's own editor. Topped does the making for you: our team hand-picks real posts that already worked, Topped proposes your version as a slideshow, a wall of text or a demo video, and when a For You draft is built on one of those posts, the card shows it and the number it got. You approve a post and it publishes to your own accounts - videos to TikTok, Instagram and YouTube Shorts, slideshows to TikTok and Instagram. There is a free plan with no card.
See it on your own app. Free to start, no card.
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