How to market a food or recipe app on TikTok
Food and recipe apps tend to work on TikTok with the discovery moment: someone who has done a chore the hard way for years finds out there was an easier way all along. Open on the old habit - screenshotting recipes, wandering the same store, staring at the fridge - then show the moment your app replaces it. Short, surprised and specific is the shape these posts share.
What works for food and recipe apps
The 'I can't believe this exists' reaction. Posts that open on a long-held habit and turn to the app that ends it stop viewers who share the habit. Grocery and recipe-saving posts have an advantage: almost everyone has the problem.
Real kitchens and real stores. A phone held up in a supermarket aisle or over a messy counter feels more like TikTok than a styled dish.
Opening lines to start from
- I've been [the old habit] for years and I'm only now finding this?
- You're telling me I've been [the hard way] when this exists?
- POV: you finally stop [the chore your app removes].
- My friend and I wanted something like [a familiar app] but for [your app's job].
A simple week
Monday, a wall of text about a kitchen or grocery frustration. Wednesday, a slideshow of the old way against the new one. Friday, a demo filmed in a real kitchen or store that shows your app doing the one thing.
Where Topped fits
You can do all of this with your phone and each platform's own editor. Topped does the making for you: our team hand-picks real posts that already worked, Topped proposes your version as a slideshow, a wall of text or a demo video, and when a For You draft is built on one of those posts, the card shows it and the number it got. You approve a post and it publishes to your own accounts - videos to TikTok, Instagram and YouTube Shorts, slideshows to TikTok and Instagram. There is a free plan with no card.
See it on your own app. Free to start, no card.
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