How to market an AI chat app on TikTok
AI chat apps tend to work on TikTok with users who already love the category talking about it like a secret: the app that's better than the one everyone uses, the bot moment that made them laugh, the hours they lost talking. Open on that moment with a reaction, then show the chat itself. Humour and a little embarrassment run through these posts; a list of features does not.
What works for ai chat apps
The gatekeeping confession. 'I found an app better than the one you use and I don't know if I should share it' stops people who use the category every day. So do funny, relatable moments from a chat.
Show the conversation. A screen recording of a real exchange tells viewers more than any description of the model behind it.
Opening lines to start from
- I found an app lowkey better than [the app everyone uses], but I don't know if I should gatekeep it.
- POV: you found an app that's like [a familiar app] but so much better at [the thing your app does].
- When you realize you spent [an embarrassing amount of time] talking to [your app].
- POV: you asked [your app] to [a fun request] and it [the surprising result].
A simple week
Monday, a relatable wall of text about a moment with a chatbot. Wednesday, a reaction video that teases the better app. Friday, a demo that shows a real conversation in yours.
Where Topped fits
You can do all of this with your phone and each platform's own editor. Topped does the making for you: our team hand-picks real posts that already worked, Topped proposes your version as a slideshow, a wall of text or a demo video, and when a For You draft is built on one of those posts, the card shows it and the number it got. You approve a post and it publishes to your own accounts - videos to TikTok, Instagram and YouTube Shorts, slideshows to TikTok and Instagram. There is a free plan with no card.
See it on your own app. Free to start, no card.
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